Services

Every Service, Designed Around You

From brows to lips to liner — and everything in between. Each appointment begins with a consultation and ends with a look that's unmistakably yours.

Pricing is tailored to each service and discussed personally at your complimentary consultation — so you always know exactly what your design will include before any pigment is placed.

The Service Menu

Every service includes a design consultation, a custom color match, sterile single-use supplies, and full aftercare guidance.

Permanent makeup artist consulting with a client in a beauty studio

Start Here

Complimentary Consultation

We sit down together, map your features by hand, and design your look on paper before any pigment is placed. Bring photos, questions, and your honest opinions — this appointment shapes everything that follows.

What's included

  • Face-shape and feature mapping
  • Custom color theory consultation
  • Style references and design preview
  • Personalized pre-care instructions

Time in the chair: About 30 minutes

A clear, shared vision of your design — and total confidence before booking.

Close-up of a woman's natural-looking brows after microblading

Brows

Microblading

Feather-fine, hair-like strokes are hand-drawn into the brow to build natural-looking fullness and a beautifully balanced shape — ideal for filling sparse areas or redefining an uneven arch.

What's included

  • Custom shape design and mapping
  • Hand-drawn hair-stroke technique
  • Custom-blended pigment matched to your hair and skin
  • Perfecting touch-up at 6–8 weeks

Time in the chair: About 2.5 hours

Soft, natural brows that frame your face — and simplify every morning.

Permanent makeup artist performing a powder brow procedure in a studio

Brows

Powder & Ombre Brows

A soft, airbrushed shading technique that heals like your favorite filled-in brow — smooth, even, and effortlessly polished. Ombre shading keeps the fronts airy and deepens gently toward the tails.

What's included

  • Shape design and symmetry mapping
  • Machine-shaded powder or ombre finish
  • Custom pigment blend
  • Perfecting touch-up at 6–8 weeks

Time in the chair: About 3 hours

Defined yet soft brows with the polish of professionally applied makeup, every day.

Close-up of healed combo brow permanent makeup with hair strokes and soft shading

Brows

Combo Brows

The best of both worlds — delicate hair strokes at the front of the brow blending into soft machine shading through the body and tail. Texture where you want it, definition where you need it.

What's included

  • Shape design and symmetry mapping
  • Hybrid hair-stroke and shading technique
  • Custom pigment blend
  • Perfecting touch-up at 6–8 weeks

Time in the chair: About 3 hours

Dimensional, natural-looking brows with a softly filled finish.

Close-up of healed lip blush permanent makeup with a soft natural tint

Lips

Lip Blush

A wash of custom-blended color that restores a healthy, youthful flush to the lips — evening out tone, subtly redefining shape, and saying goodbye to your everyday lipstick routine.

What's included

  • Color consultation and custom blend
  • Lip shape refinement and symmetry work
  • Gentle, layered pigment application
  • Perfecting touch-up at 6–8 weeks

Time in the chair: About 2.5 hours

A soft, healthy lip tint that looks like you — just well rested.

Close-up of defined permanent lip liner makeup on a client's lips

Lips

Lip Liner & Definition

A softly defined liner that grounds your lip shape and keeps color exactly where you want it — designed to blend invisibly with your natural lip tone or your favorite lipstick.

What's included

  • Shape and symmetry consultation
  • Custom-blended definition color
  • Feathered edges so liner never reads as a line
  • Perfecting touch-up at 6–8 weeks

Time in the chair: About 2 hours

Crisp, balanced lip definition that never smudges or feathering.

Close-up of a permanent eyeliner procedure on a client's eye

Eyes

Permanent Eyeliner

A subtle, smudge-proof line tailored to your eye shape — from a whispered lash-line enhancement that simply makes lashes look fuller, to a soft defined wing.

What's included

  • Eye-shape and style consultation
  • Lash-line enhancement or defined liner
  • Custom pigment in black, brown, or soft charcoal
  • Perfecting touch-up at 6–8 weeks

Time in the chair: About 2 hours

Effortlessly defined eyes that never smudge, run, or wash off.

Permanent makeup artist refreshing a client's permanent cosmetics

Maintenance

Touch-Ups & Color Boosts

Permanent cosmetics are designed to fade gracefully — and an annual or biannual color boost keeps them crisp. Existing clients return for a refresh whenever their color softens.

What's included

  • Color assessment of existing work
  • Refresh of shape and saturation
  • Recommendation for your ideal revisit schedule
  • Updated aftercare guidance

Time in the chair: About 1–1.5 hours

Your original design, looking freshly done again.

Permanent makeup artist assessing and correcting existing brow pigment

Restorative

Corrections & Color Neutralization

For work done elsewhere that healed too cool, too warm, or uneven — gentle neutralization and reshaping bring old permanent makeup back into balance, always after a thorough in-person assessment.

What's included

  • In-person assessment of existing pigment
  • Custom neutralization color plan
  • Gradual, conservative correction sessions
  • Honest guidance on what can be achieved

Time in the chair: Varies by session plan

Balanced, natural-looking color — and a plan you can trust.

Caring for Your Results

Beautiful healed results are a partnership. A little preparation before your appointment and gentle care in the days after make all the difference — and you'll leave with a personalized aftercare kit and instructions every time.

Before Your Appointment

Avoid alcohol, caffeine, and blood-thinning supplements such as fish oil or aspirin for 24 hours before your appointment.

Skip retinoids, exfoliating acids, and facial treatments near the area for one week prior.

Arrive with the area free of makeup, and let your brows grow in — no waxing or tinting for at least a week.

If you're prone to cold sores and booking lip services, ask about an antiviral prep at your consultation.

After Your Appointment

Keep the area clean and dry for the first few days, blotting gently — never rubbing — with the provided aftercare solution.

Expect the color to appear darker and more defined for the first week, then soften up to 40% as it heals.

Avoid sweating, swimming, saunas, and direct sun for 10 days; skip makeup on the area until fully healed.

Do not pick or scratch as the area flakens — letting it shed naturally protects your pigment and your result.

Protect your investment long-term with SPF over the area and a color boost every 12–24 months.

The Heart of Beauty

Permanent cosmetics, designed to look effortless - brows, lips, and liner that wake up beautiful every day.

1735 Hooper Ave., Toms River, NJ 08753

Call or text (732) 644-5657

Monday–Friday, by appointment only

© 2026 The Heart of Beauty. All rights reserved.